Studying Social Networks - A Guide to Empirical Research
von: Marina Hennig, Ulrik Brandes, Jürgen Pfeffer, Ines Mergel
Campus Verlag, 2012
ISBN: 9783593418254
Sprache: Englisch
218 Seiten, Download: 7070 KB
Format: PDF, auch als Online-Lesen
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| Preface | 10 | ||
| How to Use this Book | 12 | ||
| Introduction | 14 | ||
| The Construction of Social Networks | 14 | ||
| Social Network Studies | 16 | ||
| The Community Question | 16 | ||
| Viral Marketing | 21 | ||
| Corporate Networks | 22 | ||
| Exercises | 26 | ||
| Research Design | 28 | ||
| Social Networks | 30 | ||
| Networks as Variables | 32 | ||
| Explanatory Variables | 36 | ||
| Dependent Variables | 38 | ||
| Typology of Networks | 48 | ||
| Complete Networks | 50 | ||
| Ego-centered Networks | 53 | ||
| Longitudinal Network Studies | 56 | ||
| Summary | 58 | ||
| Exercises | 60 | ||
| Data | 62 | ||
| Kinds of Data | 63 | ||
| Units and Levels | 63 | ||
| Organization | 68 | ||
| Which Data for Which Type of Network? | 73 | ||
| Data Collection | 76 | ||
| Sources | 76 | ||
| Boundary Specification | 84 | ||
| Alter Recall | 86 | ||
| Quality Issues | 94 | ||
| Ethical Considerations | 98 | ||
| Summary | 100 | ||
| Exercises | 101 | ||
| Analysis | 104 | ||
| Mathematical Representation | 105 | ||
| Graphs | 107 | ||
| Ego-Centered Networks | 110 | ||
| Two-Mode Networks | 111 | ||
| Indexing and Grouping | 112 | ||
| Dyads as the Unit of Analysis | 113 | ||
| Network Characteristics | 119 | ||
| Centrality | 124 | ||
| Cohesion | 131 | ||
| Roles | 135 | ||
| Blockmodeling | 138 | ||
| Modeling | 141 | ||
| Idealized Models | 142 | ||
| Exponential-Family Random Graph Models | 144 | ||
| Summary | 146 | ||
| Exercises | 147 | ||
| Visualization | 150 | ||
| Graphical Representation | 152 | ||
| Sociogram | 152 | ||
| Sociomatrix | 156 | ||
| Two-Mode Network Representations | 160 | ||
| Multivariate Information Visualization | 163 | ||
| Substance-Based Layout | 166 | ||
| Other Graphical Variables | 170 | ||
| Information Layering | 170 | ||
| Filtering | 171 | ||
| Level of Detail | 175 | ||
| Micro/Macro Reading | 176 | ||
| Summary | 178 | ||
| Exercises | 180 | ||
| Summary | 184 | ||
| List of Figures | 190 | ||
| List of Boxes | 192 | ||
| About the Authors | 194 | ||
| Bibliography | 196 | ||
| Index | 212 |